Content: The New Marketing Equation

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This report will take a while to get through. Find a quiet time in your schedule, get a cup of coffee or tea, shut your door and read. If you don’t understand Content Marketing now, you will. If you already understand Content Marketing you’ll learn why you must act now. -scot

“…this research report examines how organizations are adapting to the challenges it [content marketing] presents: the need to think like a publisher rather than an advertiser; moving from episodic campaigns to sustained content initiatives; and creating a genuine culture of content throughout the organization because stories don’t reside in the marketing department.” More>>>

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