“Why? Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet.
And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content.” More>>>