“Online Video is one of the hottest trends in the online marketing world and its easy to see why. Multiple studies have shown that people who watch video are more likely to stay on your site, remember you after a couple of days and eventually convert into paying customers.
Add to that the phenomenon of the viral video. Many people believe that all they need to do is to post their video to YouTube, sit back and wait for the customers to coming rolling in by the dozens. The fact is that over 50% of videos on YouTube have 100 or less views which hardly categorizes them as viral.
Most companies would do well to focus on making a good video rather than a viral video. The fact is that a viral video is not a type of video but rather a result of a good campaign.” More>>>