Create Authentic Personas to Drive Compelling Content Strategy

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“If you’re an Inbound Marketer (or aspire to become one) who understands the importance of content and a well constructed content strategy, you’ve almost certainly done some research or had some conversations about the need to create personas that represent your best targets. The emerging importance of personas in content marketing supports the point of view that content should be written first for your target, and second for search engines, which definitely wasn’t the case just a few years ago.

But learning that personas are important doesn’t mean you’re going to actually doing anything about it, right? From the conversations we have with clients and prospects it seems lots of people stop right there, with the question “OK, I know I need it, but what the heck is a persona and where do I get mine?” More>>>

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