Create Social Media Publishing Success for B2B Brands

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Alan Belniak is Global Director of Social Media for PTC, one of the world’s largest manufacturing technology firms. With no official content marketing division, PTC’s marketing team works together to figure out content strategy. But it’s Alan’s job to understand how content fuels the brand’s social media presence.

CMI sat down with Alan at this year’s Content Marketing World to discuss his social media publishing successes and failures, the changing role of the white paper in the manufacturing industry, and how data will drive future content and social strategies at PTC.” More>>>

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