Customers Less Willing to Pay for Content, Apps

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“More than 90% of respondents said they did not currently pay to access website content, and of those who did, music and games were most popular, with 41% and 30% respectively.

But the real shock comes in the falling proportion of consumers willing to pay. Asked whether users would be willing to pay for content they had once received for free, only 1% said they would – falling from 11% when the previous report was filed 15 months ago. Seventy-nine per cent said they would not – up from 78% in the last report.” More>>>

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