DARPA Knows More About Content Marketing Than You

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The power of story in Content Marketing cannot be underestimated. Flashy graphics are fun but the story … the content … remains king. -scot

“Narratives exert a powerful influence on human thoughts and behavior. They consolidate memory, shape emotions, cue heuristics and biases in judgment, influence in-group/out-group distinctions, and may affect the fundamental contents of personal identity.” More>>>

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