Companies get complaints all the time. Some are vicious, some whiny, some tongue in cheek. A fellow named Richard left just such a tongue in cheek complaint on Bodyform’s Facebook page. Bodyform makes feminine hygiene products and Richard was complaining about the “false advertising” Bodyform employs to attract women to their products.
The guys over at ReelSEO wrote about this in a terrific article you can read if you like (link). In the meantime, enjoy the Bodyform response … it’s devastating in it’s timing and execution. THIS is how you handle a complaint. Oh, by the way … it’s gone viral … more than 2 million views as I write … many more by this time. –scot