“Social media marketing is one of the most powerful tools available to marketers today. That’s not just an obvious statement; it’s the cornerstone of online marketing strategies all over the world. Posting content through social media and engaging with potential customers is the new way to grow a business. It breaks down some of the barriers between small businesses and big brands.
If you follow the social media rules and post regularly, you can see huge growth quickly. When you post something that your fans like, with a capitol L, or comment on, it gets shared among their friends. This increases your reach as a company and builds brand awareness through a trusted source. The same thing happens with retweets, repins and +1s, each endorses your content and makes your brand appear more relevant. It’s a marketing silver bullet. At least that’s how social media marketing is sold.” More>>>