“Beware of buzzwords.
Social. Mobile. Viral. Real-time bidding. Optimization. Engagement. And now, content marketing. Content marketing isn’t new – brands have been doing it for nearly a century, from soap operas and product placements to advertorials and microsites.
Today, every brand wants to be a publisher. And for good reason: content drives engagement and can drive brand loyalty, product sales, and evangelism. That is, when it’s done thoughtfully and correctly.” More>>>