Ecommerce spending on the rise, content marketing can help attract online shoppers

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“Brafton recently highlighted data from About.com that found more than 80 percent of consumers will not buy from a company if they do not trust it – and website content is key to building trust. Developing content marketing campaigns that look to attract discerning shoppers by educating them about a certain industry can ensure consumers are engaged and build a rapport with the company.” More>>>

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