Email Marketing: Video email doubles clickthrough rate for Ragan Communications

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“Video is a format that B2B marketers should, at the very least, be consider for inclusion in an overall content marketing strategy. And, producing video content does not have to be an overly complicated or costly endeavor. 

Learn how one B2B publishing and training company was able to quickly introduce video into its email marketing campaigns through in-house talent and a willing CEO. When compared to the company’s text-only and standard graphic email, the video sends maintained the company’s average open rate, but went on to garner the highest clickthrough rate.” More>>>

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