Engagement Marketing = Content Marketing

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In the article linked below the author talks about how Engagement Marketing aims to build audience. They’re doing it through all channels including games, blogs, social media, video, etc. So, you be the judge; is Engagement Marketing simply Content Marketing by another name? -scot
“Engagement marketing integrates search engine optimization, Web ads, search ads and your entire Web presence – from Facebook and Twitter, to blogs, micro-sites, and private social networks. The goal is to go beyond traditional one-way communication to stimulating attention and enticing interaction.” More>>>

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