Enterprise-Wide Content Marketing: One Company’s “Crazy” Vision

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“As Senior Director of Integrative Marketing and Content Strategy at SAP, Michael Brenner is his company’s first content marketing evangelist. He single-handedly launched a content marketing program that leverages a mix of original, repurposed and external content to get SAP’s message across.

But it isn’t all fun and games for Michael. The size of his company presents unique challenges — not the least of which is how to implement content across the entire enterprise.

I recently sat down with Michael to discuss what he’s doing to overcome these challenges, how he got started, and how he’s reaching his vision of a company-widecontent machine.” More>>>

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