“One of the benefits of traveling around the world doing content marketing speeches is being able to talk to marketers first hand about their content challenges. Just in the last 45 days, I’ve done 19 presentations (including one in Pittsburgh on my birthday). Needless to say, I’ve talked to a ton of marketers that are having some painful issues with their content creation and distribution strategies.
When I can, I keep a log in Evernote or on sporadic hotel stationary about some of the questions I receive. Here are my totally unscientific findings on what’s ailing today’s marketers… and a few solutions to go with them. And, by the way, this is not an all encompassing list. I had a few more written down somewhere, but I misplaced them in Chattanooga.” More>>>