Facebook: You’re Doing it Wrong

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We talk and talk and talk about exactly these issues constantly yet many businesses just don’t get it. Read this article and you’ll find that the same problems that plague websites, blogs, and all kinds of other online marketing efforts also plague Facebook, G+ and Twitter. -scot
“To be clear, online marketing is about fresh, ongoing content that is valuable to your visitors … it has never, ever been about anything else; especially now with Google’s search changes. -scot

Only 1% of the “fans” on the biggest brand pages ever engage with the brand at all. Marketers, for their part, often allow their brands’ Facebook pages to echo with the sound of crickets — more than 80% of these pages are updated less than five times a month.

Those brands that do post content? A lot of it is the digital-diet equivalent of Twinkies and Ding-Dongs: games, contests, Facebook apps, and other value-free junk that only feels valuable because it costs so much to create.

Check out Jessica’s post for more details and some suggestions about how to fix the problem if your B2B marketing is stuck in a Facebook content rut. digital-diet equivalent of Twinkies and Ding-Dongs: games, contests, Facebook apps, and other value-free junk that only feels valuable because it costs so much to create.” More>>>

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