Five Fundamentals for Video

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“While some of the marketing tools we’ve discussed in this series may, according to some, not be as useful in the 21st century marketing environment, there seems to be almost universal agreement that the age of the video is here. With the massive power of YouTube, anyone can produce a video and make it accessible for sharing. The problem with using videos for marketing is the same as the use of photography. Because everyone has a digital camera and a video camera on their smart phone, there is a sense that ANYONE can make a good marketing video. There are actually a lot of things to keep in mind if you want your video to work well for marketing purposes. We’re just going to touch on five.” More>>>

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