“With video marketing spend expected to reach $8.04 billion by 2016, you likely have a few unanswered questions about how to most effectively invest your resources. You know that you need time and creative effort to come up with a video marketing strategy and video content that engages your target audience (and if you don’t, check out our related white paper on video marketing). But what’s next?
Today, brands still don’t use video as a marketing channel as much as they should. I can’t tell you how many people turn to me to ask for a single viral video. You wouldn’t post a single written blog and call it a marketing strategy. Video needs more attention! Maybe worse, there are those brands that fail to optimize their productions for greater visibility in search and viewer transactions – an absolute shame.” More>>>