Focusing Content Marketing Efforts to Better Educate Adult Consumers

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“At Kuno, and in digital marketing in general these days, we often talk about mapping our content marketing efforts to coincide with our sales funnel and developing educational top-of-the-funnel content. And it is absolutely solid advice; in fact, if you are not trying to deploy content for each stage of your buyer cycle, starting with educational content at the top of the funnel, your content marketing probably isn’t working—at least not to the extent it could be. But today I propose that we take one step back and look at our content marketing from an even more basic perspective: developing content to coincide with the adult human brain. Because when you penetrate the minds of your buyers, you can reach them not only on a consumer level but, more importantly, on a human level. ” More>>>

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