… and utilize progressive profiling to avoid asking for too much information all at once. This isn’t rocket science people. Use common sense … do you like being grilled before a ‘salesman’ gives you some information? I’d tell the guy to take a hike (likely, something much worse than that)! If you don’t like it, don’t do it to people you want as customers. It’s the Golden Rule applied to online business.
“People put fictitious information on registration forms on your landing pages. Why? They don’t want to opt in to your telemarketing and email campaigns.” More>>>