Forget Viral!

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“Many people in business today suffer from a common condition known as VVM — “Viral Video Mentality.” They see an interesting video online with a huge amount of views and buzz, and become compelled to make it their model.

With so many videos today “going viral,” how hard could it really be to duplicate that great success? The problem with this mentality is not only is it naïve, but it can cause companies to become fixated on superficial things at the expense of relationship building, servicing customers, sales, and the overall bottom line.” More>>>

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