“Many CMOs try to get at customer experience effectiveness by looking through a marketing lens. That’s great, you’ll get oodles of important information that way. But you won’t get a look at the complete customer experience—and that’s what CMOs need to see in this competitive business climate.
After all, they’re sitting at the table with the CEO, CFO, CIO, and other C-level leaders. They need to know how the business is doing—not just how the marketing department is performing.
Since CMOs often struggle with this notion, here are four outside-the-box ideas to get a better handle on your company’s customer experience.” More>>>