Four Ways to Create a Worthless B2B Website

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I can’t tell you how many times we’ve seen these mistakes. It has gotten to the point where we withdraw our bids when we see a company heading down any of these worthless paths. -scot

“Over time, it has become clear that B2B websites need to incorporate a few fundamental elements to effectively and efficiently serve visitors. But many companies still don’t get those elements right, Paul Hatcher argues in a recent Base One whitepaper.

According to Hatcher, there are five big mistakes B2B companies consistently make that render their websites ineffective.” More>>>

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