“Before every critical conference call, meeting, or video Skype, you’ve been googled by the other participants. Each time you’re considered for a position or contract, your digital presence has been scrutinized. What online searchers find will form their picture of the personal brand known as you.
Today, hardly anyone asks for a resumé, and, frankly, that’s because (to paraphrase Rhett Butler) nobody gives a damn. The truth is that you don’t need a resumé anymore.
But you do need a story. A personal brand requires it.” More>>>Share