Funny, This Comedian Understands More About Content Than the Experts

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You may or may not like Louis C.K.’s comedy and it’s irrelevant for this discussion. Find out what he did and how well it worked. Then ask yourself how you should be handling your content. -scot

“Without the luxury of stardom, Louis C.K. sold $1 million of video downloads by trusting his audience. He showed this by selling DRM-free videos, then gently asking them to purchase, not pirate. This openness built a relationship of mutual trust and respect with his fans. Companies looking to create successful online marketing campaigns should try to build similarly long-term relationships with customers based on trust and direct communication.” More>>>

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