GE, General Mills And Sears Explain Their Success In Content Marketing (Part 1)

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This is an article from Forbes.com.  If you don’t read Forbes, you should. BTW, I’m going to try that sweet potato pie recipe. -scot

“When it comes to measuring success for Tablespoon.com, reach and engagement are at the heart of our metrics. We use engagement numbers to gauge the popularity of our content with the understanding that superior content may indirectly link to sales. We are continually looking at our engagement numbers on Pinterest and Facebook and those indicators are definitely a measure our success. Consider in September 2011, Tablespoon.com had 15 followers on Pinterest; today we’re thrilled to see that number jump close to 8,000.” More>>>

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