A Canadian family restaurant, Swiss Chalet, has fired up a constant televised loop of 12 roasters turning on a spit to promote the chain.The 13-week broadcast will be available to Rogers digital customers in Ontario on channel 208 and is part of a broad marketing campaign. A Rogers spokeswoman says the channel is akin to its fireplace, sunset and aquarium channels. Those channels feature hypnotic images of a crackling fire, a beach at dusk and fish swimming in an aquarium.The Rotisserie Channel will feature two rows of chickens roasting in an open-flame oven. Occasionally, someone dressed as a tub of dipping sauce will dance.
I have been mulling this one over for a while trying to decide if it’s content marketing genius or idiocy. Apparently, it’s genius as this is the fourth time the chain has trotted this idea out. It must be working for the restaurant or they wouldn’t keep doing it.
Then again, it’s complete idiocy as the response from the interwebs is an enormous collective yawn. The idea was launched at the beginning of the year and, online at least, no one cares. The promo video for the channel has just 24,867 views, 15 “Likes” and 64 “Dislikes”. None of the other videos showing the rotating chicken has broken 10,000 views.
Here’s the promo, you judge.