“Great content meets two criteria: It’s useful and it’s interesting.”
Simple, yet profound. Sonia also gave us a few examples to illustrate her point. Notice how each has an advantage and disadvantage for building traffic:
- LOLcats: Good for social media; bad for SEO. Interesting, useless content might be entertaining, but it won’t build credibility. People love to share cat pictures, but kittens don’t usually rank high.
- Wikipedia: Good for SEO; bad for social media. Useful, boring content may be informative, but it won’t keep your readers’ attention. Search engines love informative content, but when’s the last time you tweeted a Wikipedia page?
Great content both informs and entertains. It’s shareable and ranks well.” More>>>Share