When the very nature of business today has morphed to ‘mobile and immediate’ it comes as a hammer blow to hear that strange things are going on in the vacuum of space. In the UK there are around 70,000,000 people all on an island that is 620 miles long
(at its longest diagonal) and about 250 miles across (at its widest), heck you could almost carpet it! Now I mention this because of those 70,000,000 souls there are about 70,000,000 mobile phones as we call them, that’s right as many phones as there are people but not a phone for every person.
So some people have more than one phone, reality is that practically everybody who is able to leave the house and work (or not) has a mobile phone. This then underscores the reason why here in the UK most things are done via websites and digital means before we have to actually communicate to a live warm blooded (tax inspectors excepted!) human.
Imagine the consternation then this week when the O2 (UK version of T mobile or AT&T;) network failed…… completely failed for around 7,000,000 people or as the CEO of O2 put it ‘about one third of our customers’ in an attempt to minimize the problem. This huge swathe of previously mobile addicted humanity was cut short in its prime unable to make or take a call, read or send and e-mail, surf the web or and here is the ‘kicker’ ….. do any business while ‘mobile’! This type of incident does little to engender loyalty, watch this gizmodo.com blogger’s take on the problem…..
Add to the mix the news that Yahoo admitted that it had lost control of some 450,000 passwords last week and we start to see the dark clouds amassing on the horizon. Yahoo said that the bulk of the passwords were obsolete but that is no consolation to those who were breached and no real consolation to the wider community. This time they were lucky, next time they may not be…oh such a fine line between success and failure!
After all this terrible confusion happening around me I retreated to my daily news website, the BBC, where I knew I could ground myself and get some order back into things.
Some clown had caused a malfunction in the website system which then, for two days, presented news that was one month old!!!!
I had to read again about how British Prime Minister , David Cameron , has accidentally left his 8 year old daughter behind in the pub after a family Sunday lunch….. I thought he had done it again!
My realisation this week was that when we talk about authenticity in content marketing we mean being able to actually contribute with some level of original thought. I saw so many businesses and people become inert because they were taken out of the stream of someone else’s consciousness , too many blank faces with nothing to say.
Good content is like a good telephone network in many ways, it connects, it informs, it inspires, it motivates, it opens new doors, it listens and it stays relevant.
see you on the long and winding road……. Patrick