Guest blogging: The good and the bad for SEO

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“On Wednesday, Google’s Matt Cutts appeared on This Week in Google, a web radio show hosted by Leo Laporte. While most of the conversation dealt with the current issues related to Google Maps’ absence from iOS 6 and the iPhone 5, Cutts touched on Penguin, link schemes and guest blogs.

The host asked Cutts (“Dr. Spam”) for his take on a barrage of emails he’s received from hopeful guest bloggers. Cutts gave a word of caution.

“It used to be the case that guest blogging was a very respectable thing. You’d hand write something really thoughtful,” he said. “There’s a lot of guys who are now writing one article and they’ll make 50 copies of it, changing a few words and they’ll ask to do a guest post on your blog. They’re just doing that to try to get links.” More>>>

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