Hire for Personality

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If you want great content for your online marketing plan be sure to hire the right people. They should reflect the overall image and culture of the company but they should also have a keen sense of humor. When working in social media the last thing you need is a grumpy manager firing off missiles at customers/visitors who’ve irritated them. Social media is like customer service in many ways … your social media is customer facing … and you want to put your best face forward every day. -scot

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