How Chobani Yogurt Used Social Media to Boost Sales

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“The company claims its product–now sold in the U.S., Canada and Australia–accounts for 54 percent of the Greek yogurt segment. Additionally, it has earned the top spot for brand engagement among yogurt companies, according to market research firm SymphonyIRI Group, and boasts nearly 600,000 Facebook fans. (By comparison, food giants Nestlé and Green Giant have 570,000 and 400,000, respectively.) “We have built our brand around being transparent and very connected to the marketplace,” says Nicki Briggs, who manages Chobani’s social media strategy.” More>>>

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