How Marketers are Missing Out by Focusing on Facebook

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“According to Datamation.com, “For the most popular businesses on Facebook, those with more than a million “fans,” fewer than 3 percent of those fans are seeing the companies’ daily updates… The picture improves for smaller companies. For those with between one thousand and ten thousand “fans,” the percentage is just under 10 percent.

The report found a general reverse correlation between number of fans and percentage of fans seeing updates every day.” More>>>

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