How NBC Embeds Content Marketing

Posted by:

“Recently, Jenna Bush, daughter of former President Bush, conducted an interview with Josh Gad on the NBC news magazine Rock Center. Josh Gad plays the fictional son of the President on NBC’s comedy 1600 Penn. Was this interview newsworthy (life in the White House), promotional (a real child of a President interviews the fake child of a President) or both? All of the above, probably. It’s part of NBC’s overall effort of cross-promotion referred to as Project Symphony.

This same type of cross-promotion is possible in any business applying inbound marketing principles and can support increased traffic and leads. Cross promotion offers an opportunity to share something valuable while targeting leads you might not have reached otherwise.

This same type of cross-promotion is possible in any business applying inbound marketing principles and can support increased traffic and leads. Cross promotion offers an opportunity to share something valuable while targeting leads you might not have reached otherwise.

Some easy ways to implement cross-promotion:” More>>>

0
  Related Posts
  • No related posts found.