How Penguin 2.0 affects your content marketing strategy

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Google-logo“It has been two weeks since Google’s head of webspam Matt Cutts announced that Penguin 2.0 had been released – and against all odds the internet is still standing.

However, this does not mean the impact of the search engine’s next generation spam algorithm has gone unnoticed or that businesses should ignore how the update could affect their SEO rankings and content marketing strategy.

The Penguin algorithm has actually undergone four updates since it was first unveiled in April 2012 – so why is this particular incarnation considered a bona fide sequel? The answer is that this is only time the core algorithm has been changed as opposed to merely refreshed.

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