“A deep dive research on social network has shown that how and why do the participants use the social sites as a part of their purchasing process. They put specific emphasis for discovering the similarities and the differences across the various product categories. The study has also reflected that how social media have been used heavily for the discovery of products and services as well as for decision making. Although the use of the social media and participation is at critical mass, but it is believed that this trend will also continue in the years to come. All the brands must understand the role of social media for those to whom they try to sell the products.
Research conducted by one of the leading market research company has shown the percentage of the population (among 3,000 respondents) who uses social network in three categories in the second quarter of the year 2012.” More>>>