The B2B sales cycle is getting longer, and buyers are doing more research online before they speak with sales. The Global Media Consumption Report found that 65% of IT buyers require at least four pieces of content before they make a shortlist of vendors. A blog can provide your audience with a steady stream of content that they can use when they make buying decisions.
3 questions to ask before you blog
These questions are also good to ask if you already have a blog but would like to improve its results:” More from this article by Rachael Foster>>>Share