“According to the 2013 Content Marketing Institute Report, 85% of B2B Marketers use content marketing to promote their products and the values of their brand. This important finding reinforces the fact that content marketing is one of the major pillars of internet marketing. Seeing the critical role that content plays in promoting a business, I want to show you how you can use content to build a brand and look at some of the important considerations that you should keep at the back of your mind.
In the world of internet marketing, “Content is King”. It not only defines who you are but it also draws people to your business and helps you build a brand. Most importantly, it conveys the values of your brand and gives your prospects and customers something to think about. So, if you are not generating quality content then you are doing yourself and your customers a great disservice.” More>>>Share