“Blogs are one of the most valuable content marketing tools that businesses have to engage with and educate their prospects and customers. But many businesses still aren’t taking advantage of what is a great opportunity to directly share information and expertise.
At my company, we encounter that issue all the time. Companies either don’t blog at all or they don’t create enough of the right kind of content in their blog. Why? Usually because they don’t have a blog editorial strategy.
A solid blog strategy will help you create relevant content on a regular basis to attract the people you are trying to reach and help your business convert those readers into customers.
Here are six steps to creating a successful blog strategy that delivers results for your business.” More>>>