“I got a comment yesterday on Google+ about the lack of originality for recognizing the differences between social media and traditional marketing — but OBVIOUSLY it needs saying. In an article yesterday on AdAge, they decried the types of advertising on social networks and suggested we needed FULL SCREEN ADS!
Are you f&@%ing kidding me! Do you WANT to turn Facebook into a ghost town?
Face it – no one (I repeat NO ONE) wants to hear your advertising. And that goes for your PR, too. I DON’T want to hear how wonderful you are, which celebrity endorses your crap, or how smart you are for developing new crap. I want you to HELP me, entertain me, reward me, make me feel GOOD. Social media marketing success is definitely a pay-it-forward proposition. Give me something and MAYBE I’ll buy your crap or tell my friends about it — if you make it really easy for me to share.” More>>>