“Marketers need to understand that most people do not go online to buy something. The primarily go online to research for products and services. This is valid for B2C and B2B!
Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you.
Trust can only be build with a long term approach, because what you publish reflects what and who you are.
With great content you position your business and the people of your business who create the content as trusted experts in your field. Content Marketing is great to build your online reputation.” More>>>