How to Link Content Marketing and Sales

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The Bait“When it comes to content marketing, should your business be creating and sharing more? Can you map content to sales results? Does your customer “bait” stand out from your competitors’?

In a recent webinar, Ian Michiels, principal and managing director at Gleanster Research, dissected and discussed the value of inbound marketing and its synergy with sales. Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments.” More>>>

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