How to Turn Your Firm’s Newsletter into a Successful Blog

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“Financial services law firm BuckleySandler had been publishing a firm newsletter for nearly seven years when its Director of Marketing, Ezra Crawford, met with the firm’s partners to discuss ways to improve its weekly newsletter, InfoBytes. Ezra suggested that the firm leverage the newsletter’s content by repurposing it into a blog. Since the firm was already generating 10-15 newsletter items each week, moving the content to a blog was a natural fit and so the InfoBytes Blog was conceived, built and launched in three short months.” More>>>

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