How To Videos: AT&T Gets It

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Videos that show customers how to install or troubleshoot your hardware are extremely useful and often lead to fewer calls to your support desk. They also play a role in customer satisfaction — especially now when so many customers are actively looking for stuff like this. As a result, how to videos are fantastic for your online content marketing & SEO efforts. Let’s see … customers like – even expect – to see how to videos; they often result in less stress to your help desk; they improve SEO and are great for content marketing. Tell me again why you aren’t doing it? -scot

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