“The vast majority of email marketers make one of two mistakes:
1. They give away too much content without doing enough selling
2. They do too much selling without giving away enough content
And it’s costing them a lot of money.
But there’s also a third way that hardly anyone uses.
A way that satisfies your audience’s desire for content while also persuading them to buy. In a way that is fun for you to write, and for your subscribers to read. In fact, even if you are blatantly selling, people often don’t care and actually welcome your pitches.” More>>>