Humor is Serious Business for Content Marketers

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“Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor.

Why is that? Maybe SMB marketers sense they have too much to lose to throw it all away with a joke. “We’re running a business here” may be the kind of thinking that squashes their sense of humor. Not to mention… smaller marketing departments are juggling an awful lot of balls. What happens when you complicate things by adding a rubber chicken?” More>>>

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