“As I talk to marketers within our portfolio and my network, I sometimes get the sense that B2B marketers treat content marketing as a shiny object — something flashy and fun to play with. This is where they go wrong. If content marketing is viewed as an afterthought or a simple initiative to get started in Q2, you’re destined to stumble.
Content Marketing is the Bedrock of Your Marketing
The Content Marketing Institute has a nice, simple definition for content marketing:
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.” More>>>