If you’re a martial artist, this is pure inspiration and some advertising for the US Olympic team, AT&T; and United Airlines. I don’t care, the story was fun. I didn’t know who Steven Lopez was just a few minutes ago and now I’ll be checking in to see how he does.
Imagine telling the story of your product or service from the point of view of the end user … imagine them showing the world how your product makes a difference for them. Priceless. -scot