Industry Survey: PPC Is Losing Ability To Generate Leads

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“SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel.

That’s according to the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California.” More>>>

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