“Seventy percent of the companies planning to increase their investment in content marketing told Brandpoint and CMI that they are likely to outsource production to a third-party agency. Video marketing was the most frequently mentioned content type for outsourcing, as 32 percent of companies said they plan to hire outside video creators.
Leveraging video content as part of a content marketing strategy can help companies reach diverse audiences with information in an engaging format. Meanwhile, 22 percent of companies said they would likely rely on third parties for articles. Creating industry-related news content can help organizations drive traffic to their websites as part of both SEO and social media marketing.” More>>>Share